Wednesday, February 22, 2006

New England Bores

I never understood why every company or organization needed a website viewable to the entire world. Obviously webdesign has become simple over the years and anyone can do it, but should they?

One example of a company that doesn't need a website is the New England Brewing Co. Now, I respect the hell out of this company. They were built on the basis of good beer in an original format. They are also the only microbrew in the entire world to still brew their beer in cans, rather than bottles. (Any time someone sticks their neck out, I'll give 'em respect.)

That being said, the look on this site is atrocious. NEBC could really stand to hire a web designer to tidy things up.

The banner is nice, but the two taps and cans could (and should) be links to those types of beers. The sidebar is awful. Even with a can as a backdrop, the links don't stand out because there are lines between them. WTF? The page that lists all the places that carry the beer should have links to their websites if the have them.

The content on this site is really good. Although there isn't too much to say, we get really good stories on the founding of the company and different types of beer. I'd say there is almost too much text.

Overall, the idea was nice, but the execution was poor. Despite the site's good content, I can't really think of any thing nice to say about it, which is a shame. For such a nice beer deserves a nice website.

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